Construction progress becomes story
Pragmatic playbook for construction firms: which formats work on which platform? Tone, cut, branding, call-to-action — experience from 10,000+ documented projects.
Real time-lapsesfrom real projects
50+ professional time-lapses on the BauTV+ YouTube channel — from logistics center to skyscraper.
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NetCo BauTV+ YouTube channel — 50+ time-lapse films for inspiration
What makes agreat construction video
From real-world experience with 10,000+ documented projects. Not marketing theory — what actually works.
- Story
Concrete becomes story
Months of work in a 30-second film — perfect for social. Beginning, tension, climax.
- Platform
LinkedIn ≠ Instagram
Every platform has its own edit. LinkedIn: 60-90 s. Instagram: 15-30 s. TikTok: 15 s fast.
- Tone
B2B investor vs. neighbor
Investor update needs data and pace. Neighbor info needs empathy and explanation.
- Time-lapse
Use speed deliberately
Fast for big moves (shell phase), slow for details (facade work).
- Logo
Subtle branding
Logo bottom-left, semi-transparent. Doesn't disturb, always present.
- CTA
What should happen?
Every video needs a goal: inquiry, investment, neighbor acceptance. Otherwise it's just eye-candy.
Time-lapse + few seconds of context
Simplest marketing formula: 30 seconds of time-lapse + 5 seconds text overlay with key facts (duration, units, investor) + your logo. Ready-to-post LinkedIn content that gets seen.
- Export time-lapse from BauTV+ portal with a click
- Text overlay with key facts — e.g. „18 months · 400 apartments · Stuttgart"
- Logo bottom-left, semi-transparent
- Call-to-action at the end: „Become investor", „Reserve apartment"
Construction marketing as PDF
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Engineered in Europe · GDPR-compliant · 25+ years NetCo · 10,000+ projects